MQ, has joined forces with new ‘Purpose Led’ social network Supernova, the new social media app that gives back.
Based on a charter for ‘More Love, Less Hate’, Supernova uses human moderation to ensure the safety of if it’s community, and donates 60% of all its ad revenue to charities, including MQ.
The network’s first goal is to donate 1% of the global social media advertising market, worth £100BN a year, to good causes.
That’s going to mean £600M a year extra for charities to help fund vital research into mental health and so much more. Supernova moderators make sure people get a fun, safe experience. And all they need to do is use Supernova Social Network for their social media.
‘It’s fitting that we should be working with Supernova ahead of World Mental Health Day,’ said Bryony Doughty, Head of Marketing at MQ. ‘We are very selective who we partner with in any field and in social media in particular we would only consider a very responsible network. Supernova, with their commitment to user and brand safety, and human moderation delivering a track record of ‘zero’ tolerance on negative and toxic user behaviour, shows their values align with our own. Before the pandemic the increase in mental health issues among children and young people was an alarming trend. Now, it is an emergency and one that we all need to work together to stem. By ensuring the safety of their users, and investing in good causes such as mental health research, Supernova are committing to a brighter future for all.’
Supernova’s Founder, Dominic O’Meara told us ‘Our partnership with MQ is a model we hope will be adopted by charities big and small as we grow the network. There is strong sponsor and social media user enthusiasm for our proposition that puts quality above quantity and people above profit. We’re building our feel-good, do-good movement and community with forward thinking partners like MQ and ASICS and bringing a new era for kindness and inclusion in social media to the world. That’s got to be good for the mental health of all people and for the financial health of the charities that support them.’
You can download Supernova from wherever you get your apps.
