Skip to content

Cookie policy

Like most other organisations and charities, MQ uses ‘cookies’ on its website. A cookie is small file which lets our website recognise your device. It helps us track the number of visits to our site and how people are using our webpages. Information collected in this way will be recorded anonymously and aggregated. 

We collect cookies to improve the online experience for our website visitors. This help us ensure that our information is accessible and to help us to continually improve our site.

We use the following types of categories:

  1. Strictly necessary cookies: These cookies are essential for the user to move around the website and to use its features, e.g. donations.
  2. Performance cookies: These cookies collect information about how the user makes use of the site, e.g. which pages the user visits most. These cookies do not collect information that identifies the user.
  3. Functionality cookies: These cookies remember choices made by the user and enhance the features, e.g. language or user’s location. This cookie is also used to remember a user's preferences for a font size, or customisable parts of a web page.
  4. Targeting or advertising cookies: These cookies collect information about the users' browsing habits. This may also include your referral source or use of social media sites, e.g. Facebook, or how you interact with our website, which is then used to show you relevant content elsewhere on the internet. These may also be used to remarket to you. N.B. Google’s remarketing services include multi-device targeting if users are logged into their Google account.

Find out more in the ICC Cookie Guide. The majority of our cookies fall into the first two categories. However, we also use cookies on our webpages that are in categories three and four.

What information do we collect?

We may collect some, or all, of this information when you visit our website, depending on how you use it. We monitor how people use our website so we can improve it. If you visit our website, we may record information about this including (but not limited to):

  • the areas of the website you visit
  • the amount of time you spend on the site
  • whether you are new to the site or have visited it before
  • how you came to our website – for example, through an email link
  • the type of device and browser you use
  • how you use the website and the quality of your experience – for example, we may record a session or test different variations of a webpage to see how easy it is for you to find what you are looking for so we can improve the service

All data that is tracked is anonymous and the cookie cannot be used to identify you. You can find out how to turn off cookies by visiting or You can always opt-out of Google Analytics cookies by Google’s opt-out tool

However, please note that if you choose to refuse cookies you may not be able to use the full functionality of this website.

MQ also reserves the right to anonymously track and report a user's activity inside of the Websites. The Website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses cookies and or an Application Programming Interface (“API”) to help analyse how the Website is used. The information generated by the cookie or API about your use of the Websites (including your IP address) will be transmitted to and stored by Google on servers in the United States. 

Google will use this information for the purpose of evaluating use of the Websites, compiling reports on Website activity for Website operators and providing other services relating to Website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will not associate an IP address with any other data held by Google.

By using the Websites, an individual or organisation consents to the processing of data about themselves by Google in the manner and for the purposes set out above.

Subscribe to our newsletter. Get the latest news on mental health.

© 2019 © MQ: Transforming mental health 2016 | Registered charity in England / Wales: 1139916 & Scotland: SC046075 | Company number: 7406055